LEXICON aneb pár slovíček z internetového prostředí  
Ad Server
Button
Banner
Click
Click Rate, Click Trough Rate
Conversion rate
Cookie

CPT (CPM)
CPC, CPA (CPL)
Flat fee
Frekvence, sekvence
Hits
HTML
Imprese
3G
B2B(Business to Business)
Page view
Reach, Afinita
Rich media, streaming
Accesslist
Unique users
Virální marketing
Visits
Active hub
ActiveX
Ad Network
AD systém
ADSL
AMPS
Applet
Application
Authentication
B2C (Business to Consumer)
B2G (Business to Government)
Banner (reklamní objekt)
Barter (naturální směna)
BAT file
Benchmarking
BINARY
BIOS (Basic Input Output Systém)
BIT (binary digit)
BIT RATE
BLUETOOTH
Branding - Brand
Broadband
Broadcast
Broadcast domain
BTS (Base Transceiver Station)
BUFFER
BYTE
CACHE
CDMA (Code Division Multiple Access)
Click rate
Click Trough Rate
Coder-decoder
ECR (Effective Conversion Rate)
VCR (Visitor Conversion Rate)
Cookie
CPC (Cost per Click)
CPA/CPL (Cost per Action / Cost per lead)
CPP (Cost per People)
CPT (Cost per Thousand)
CR(Click Rate)
CRACKER
CRM (customer relationship management)
CSS (Cascading Style Sheets)
DNS(Domain Name Systém)
Domain
DOS
DSL (Digital subscriber line)
DUAL BAND
EGPRS (Enhandced General Packet Radio Service)
Franchising
FTP (File Transfer Protocol)
GSM (Global System for Mobile Communication)
UMTS (Universální Telekomunikační Sít)
Hit
HTML (Hypertext Markup Language)



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